Challenge

Drive consideration of Fitbit’s newest product launches, Charge 5 and Sense, to showcase that Fitbit is more that a fitness tracker. It allows you to take a holistic approach to health, tracking your sleep, stress and activity scores.

Solution

In partnership with Condé, we developed a portfolio wrapper called Powered to Play’. A custom video-centric campaign centred around the power of harnessing the holistic intel of the body to inform all the different ways we focus on our wellness. This concept taps into Conde’s brands Them, SELF, Teen Vogue and GQ, paired with talent to shift from fitness to redefining wellness, with a focus on activity, stress and sleep.

Talent featured: NFL Player Austin Butler with GQ, LA Hike Clerb Founder Evelynn Escobar with Teen Vogue, Business owner of Black Girl in Om, Lauren Ash with SELF & LGBTQ+ pioneer and dancer Leiomy Maldonado with THEM.