Challenge

Our task was to shift Fitbit’s perception from a fitness tracker to a total health brand, by showcasing the full range of product benefits available on their new devices.

Solution

Wellness trends often seem cyclical–and inexplicable, therefore we partnered with the credible explainer voice of Vox, to help wellness seekers figure out what habits are worth adding to their everyday routines.

Through our platform the ‘State of Wellness’, we explain the science and history behind some of the moment’s biggest trends in sleep, stress, mindfulness, and physical health & partnered with Academy Award-winning director Jimmy Chin to create a short-form documentary demonstrating, the variety of ways to achieve holistic wellness. As well as comissioning an in-depth wellness report, that unearths what wellness means to Americans today to help bring the “State of Wellness” full circle.