Challenge

For many, the switch to Pixel feels bigger than the reward; it’s a social risk. But there’s an appetite for change. We needed to show consumers they aren’t the only ones asking for more.

Solution

Our answer is simple: by converting Complex’s enterprise entirely to Pixel, we replace hesitation with visibility. The switch stops feeling experimental and starts feeling endorsed, lived-in, and culturally backed with social proof.

Complex’s 150+ employees switched to Pixel 10 as part of a multi-year partnership, in order to generate powerful social-first proof. Pixel is deeply folded into Complex’ core franchises and activated at major cultural moments, showing up wherever culture is created and consumed. Usage reframed the conversation from skepticism to curiosity, as powering Complex’ talent and content proved the value of the switch.