Challenge

The category of browsers is filled with apathetic users who really don’t care which browser they use, yet we needed to drive preference for Chrome.

Solution

The number one reason our audience decides to switch browsers is speed. Therefore, we set out to connect Chrome to speed through culture. Google Chrome  joined forces with F1 team McLaren and driver Lando Norris. Then, we came up with a challenge: could the world's biggest rappers rap as fast as Lando drives? The MPH vs BPM - ‘the Chrome Speed Challenge’ brought Lil Yachty and OG fast rapper Busta Rhymes together to create an original song, with a variable BPM matching the MPH of Lando's fastest lap around the track. The first-ever song timed to an F1 driver's speed. TikTok creators Harry Mack, and Baby Tate joined the challenge, posting their fastest bars on TikTok, and invited the community to join. Campaign ecosystem designed to be social-first: YouTube, Instagram, & TikTok - paid, organic & earned PR.