Challenge

Drive consideration of the newly released Google Pixel 4 by showcasing the power of Google Assistant.

Solution

We created Pixel Pods, a series custom creative in the form of bumpers and pre-roll takeovers across hottest shows across YouTube and streaming.

Starting with Hot Ones, Pixel partnered with the internet’s hottest talk show - a show where your hands are often occupied with wings - to sponsor several episodes and creates 4x :15s custom YouTube bumpers featuring Hot Ones’ host Sean Evans and connected Pixel to the show’s unique nuances.  All 4x branded episodes reached YouTube’s top 10 trending list and at the time of the partnership, Hot Ones took home the YouTube Streamy Award for Pop Culture.

Featured Talent: Sean Evans, Nick Offerman, DaBaby, Kristen Stewart & Brad Leone.