Insight

There’s more to B2B marketing than just long-winded white papers. Leaning on tech specific partnerships further boosts professional credentials of Google Cloud among ITDMs.

Solution

Google Cloud's ultimate goal was to convince C-suite executives that it was the most secure, AI-driven, and innovative partner to guide their businesses into the future.This partnership was a premium storytelling campaign designed to translate dense, highly technical cloud computing services into engaging, visionary stories.

Google Cloud wanted to prove it wasn't just for scrappy Silicon Valley startups, but that it was fully capable of handling the complex, heavy-duty "digital transformations" of massive, legacy Fortune 500 companies. They used the campaign to showcase how traditional businesses could modernize their operations.

By partnering with a publication like WIRED, we aligned Google Cloud with a culture of forward-thinking innovation to communicate that migrating to Google Cloud wasn't just an IT infrastructure upgrade, but a way to infuse a company with "Google's DNA" of speed, scale, and modern engineering.

Link